One of the very good promotion efforts is by placing your ads in Google Search Result Page (SERP). Why? Because the one who see your ads has the reason why he/she search for that keyword and they are your potential customer.
Actually, there are two way to put your ads in Google Search Result Page, first by joining Google Adwords Program, second optimize your website using Search Engine Optimization technique. In this article we will discuss about Google Adwords only, maybe in other article I will write about SEO soon enough lol.
Google Adwords is basically a pay per click advertising program. Therefore you can put your ads on the right side of Google search for a certain keywords. Therefore in our previous discussion, Make Thousand Dollars from Your Promotion I ask you to find several keywords that your customers like to search using Google.
The key is to choose the right keyword otherwise you are going to bankruptcy! Why? Because the price to put your ads in a broad keyword is high, for example you choose to sell a weight loss program handbook and you think it is wise enough to choose the keyword “weight loss” as your keyword.
Then you register to Google Adwords and use that keyword, do you know what it cost for each click? Don’t surprise, it is about $5-$10! It is insane! That is why I suggest you to find long tail keyword, a keyword that contain three or more words. Even though the search volume is not that big but the conversion rate is high! Continue to Lets Do the Math In Your Promotion Effort.
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