This “clicks-and-mortar” approach, once derided by the digerati as a stepping stone on the way to oblivion for old-fashioned companies with real-world assets, now seems to have real value. A survey of British internet users in 2001 showed that of the 20 most visited websites in the UK.
There is 17 were linked to existing commercial brands, a trend that is replicated in many other places around the world. Some countries still display fierce loyalty to local offline brands; in France.
For example, Fnac (a big seller of books, music, DVDs, games and electronic equipment) still inspires greater confidence online than American imports such as Amazon, and its domestic grocery giants do good business via their websites.
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