Publishing
Many organizations are de facto publishers. For example, if your business creates and distributes brochures, newsletters, product or service literature, or similar items, you are actually publishing. The Web provides a convenient way to complement or even replace this paper-based publishing.
Developing material for publication on the Web doesn’t cost any more than developing equivalent material for paper publishing. But with the Web, you don’t have the costs of printing or mailing. Furthermore, with the Web, you can more quickly update your information.
Information Collection
In addition to the advertising and publishing advantages that the Web offers to organizations, the Web also offers the ability to collect information from the people for whom you advertise and publish. You can put forms right on a Web page to collect information from the visitors to your site. For example, you might gather names for a mailing list, get feedback from customers, or take in sales orders.
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